Photo Credit: Pearl Izumi
An ad that ran in Canadian Running magazine, shows a runner in Pearl Izumi shoes who's had to stop to perform CPR on what looks like a dead or dyingt dog.
Some of the text below the pic reads, "RUN LONGER," and then they go on to say how the shoe's design makes the wearer's strides smoother. WHAT?
I think the ad agengy should be canned. A social media consultant by the name of Mike Johansson was asked for his thoughts and says that the ad's imagery is "inherently upsetting" and that corporations often forget to consult with "regular folks" on its marketing. Again WHAT? I think he is out of touch too, because I don't care what profession you work in that is just WRONG.
In an attempt to make amends, Colorado-based Pearl Izumi donated $10,000 to the Boulder Valley Humane Society and pulled the ad.