The record label boss who discovered Black Sabbath has launched a campaign to have Birmingham Airport named after singer Ozzy Osbourne.

Jim Simpson, head of Big Bear Music, thinks it’s time the band’s home town recognized the cultural contribution the band have given to the world.

Simpson tells the Birmingham Mail: “How does the Ozzy Osbourne International Airport resonate?

“The message that would carry is instantly international, confident, powerful, unforgettable and says ‘Hey World, we are proud of our own’.

“Ozzy might not always have been a paragon of virtue, but he is a genuine flesh and blood Brummie.”

City council member Philip Parkin, who’s behind the Destination Birmingham promotional campaign, likes the idea or at least is up for talking about it saying: “I think something like that would need to be consulted on fairly widely because it’s a significant part of our infrastructure.

“I would be interested to know what people thought about that as an idea.

“I still feel in general we need to be making the most of the talent we have got and did have in this city.”

Osbourne is working on his first album with Black Sabbath since 1979.